“Tailor your benefits. There is no point promoting deals with no relevance”.
What To Put In a Programme
A vast array of deals are not suitable to every group, you must tailor your benefits programmes to your members. Relevance is the key to everything you must put in your programme.
Here are some of the benefits we would add to your programme.
- Insurance – most industry sectors have a unique area of risk that a standard contract will not cover
- Legal advice – a lot of the very large law firms offer a legal helpline service, but how relevant are the services of a large city centre law firm to your clients? Could they pay the fees?
- Utilities/ Telecoms – these areas can be construed as “dirty” as there is a lot of bad press about providers. Don’t discard these as benefits, but do be careful who you pick
- Marketing / PR – two areas where industry sector knowledge akin to your members is essential
- Stationery/ Print – don’t ignore these areas as good monetary savings can be achieved with the right deal and right suppliers. All money saved makes your membership fee more justifiable
- Industry specific supplies – an essential to every programme and obviously differs in every sector.
Spiral ensures relevance at all times with the programmes we structure for our clients. The more relevant the offer, the higher the take up, and the greater the return to your organisation.
